Please Note: CGBI is here to assist hospitals through the COVID-19 pandemic. We are able to provide technical assistance in implementing best practices. Please complete the form below with your contact info to enroll.

Providing direct technical assistance to hospitals and communities engaged in maternity care improvement efforts, the aim of this project is to increase the number of births in the Carolinas occurring in facilities working to improve maternity care practices through Baby-Friendly designation or a similar state recognition program. We also help facilities that have already been designated and are working on sustainability and redesignation.


VIEW the Recording from the Informational Webinar: April 29th, 2021!

Interest Form for Hospital Enrollment

In The Press

June 2019: New expansion funding press release.

Click here for the funding announcement for the 2018-2020 project currently helping 19 hospital communities in N.C.

Click here for quarterly updates on ENRICH Carolinas via our newsletter, The Breastfeeding Exclusive.

Contact Us:

Project Partners

Population Health Improvement Partners, a NC-based nonprofit organization, has successfully supported numerous major health promotion initiatives to measurably improve health for over 10 years. The Improvement Partners team provides technical assistance to partnerships in the Carolinas and across the country, assisting those who are addressing complex population health issues to identify and implement strategies, improve systems, measure return on investment, and assess impact. Specifically relevant to ENRICH, Improvement Partners will build on a longstanding and highly effective partnership with the Carolina Global Breastfeeding Institute to bring groundbreaking technical assistance and coaching to improve optimal nutrition for infants nationwide. 

Baby-Friendly USA (BFUSA) is the accrediting body and national authority for the Baby-Friendly Hospital Initiative in the United States.  As such, BFUSA is responsible for coordinating and conducting all activities necessary to confer the Baby-Friendly® designation and ensure widespread adoption of Baby-Friendly practices.  BFUSA will be working closely with this project to facilitate a clear understanding of the US Guidelines and Evaluation Criteria and designation processes among hospitals participating in the ENRICH program.

Made possible by The Duke Endowment

Based in Charlotte and established in 1924 by industrialist and philanthropist James B. Duke, The Duke Endowment is a private foundation that strengthens communities in North Carolina and South Carolina by nurturing children, promoting health, educating minds and enriching spirits. Since its founding, it has distributed more than $4 billion in grants. The Endowment shares a name with Duke University and Duke Energy, but all are separate organizations.

Phone: (919) 966-3774
Fax: (919) 966-0458
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Carolina Global Breastfeeding Institute
Department of Maternal and Child Health
135 Dauer Drive
422 Rosenau Hall, CB #7445
Chapel Hill, NC 27599-7445