About Us

Strategic Analysis and Business Intelligence (SABI) assists with decision making and planning in areas such as admissions, financial aid, curriculum, enrollment management, staffing, finance, facilities and alumni relations. Our staff collect, analyze, report and warehouse quantitative and qualitative data about the School’s students, faculty, staff, curriculum, course offerings and learning outcomes. We are also the main resource for collecting and reporting information to government bodies.

Contact Us

Molly O'Keefe
Assistant Dean for Strategic Analysis and Business Intelligence
135 Dauer Drive
(919) 843-3509
mollyokeefe@unc.edu
  • Leads the Gillings School's analytical support for evaluation and planning efforts
  • Supports efforts in designing, conducting and analyzing data and evaluations focused on improving quality and effectiveness of all aspects of the Gillings School
  • Directs the Gillings School's responses to internal and external administration, including UNC-Chapel Hill leadership and the UNC General Administration
Deytia Lima Rojas
Business Intelligence/Performance Measurement Associate
126 Rosenau Hall
135 Dauer Drive
CB #7400
(919) 962-7756
dlima@email.unc.edu
  • Metric reporting, institutional research and business analytics
  • Data management
  • Process and systems analysis
  • Reporting
Nicholas Perrone
Research Analyst
126 Rosenau Hall
135 Dauer Drive
CB #7400
(919) 966-8308
  • Data Management
  • Institutional Research
  • Dashboard Development
  • Course Evaluation Administration

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