Overview

There are different visual elements associated with the Gillings School. Each mark has a specific usage and criteria. When in doubt, please contact sphcomm@unc.edu.

Gillings School Logo

As the primary visual identity for the Gillings School, our logo should appear on all communications, including brochures, stationery, business cards and websites.

Below are some guidelines for determining the type of file you need. For any questions, please contact sphcomm@unc.edu.

Types of Files

Print

Carolina Blue PMS (Pantone 542) logo

Carolina Blue PMS (Pantone 542)


Carolina Blue CMYK logo

Carolina Blue CMYK


Black logo for print

Black


  • JPEG: Use for most print products, such as flyers, posters and stationery. (You will notice two different versions: PMS and CMYK. Please ask your printer what they prefer.)
  • Need higher resolution for a print product? Contact Branson Moore at eb@unc.edu.

Web

  • PNG: Use for web and video. These files have a “transparent” background.
Carolina Blue web logo

Carolina Blue


White logo for web

White


Black logo for web

Black


‘We’re on it!’ Badge and Wordmark

The ‘We’re on it!” graphic identity can be used as a secondary visual element for design projects. Note that any use of the ‘We’re on it!’ graphic must be paired with the Gillings School logo when appropriate; it should not be substituted for the logo.

Badge

  • PNG: Use for web and video. These files have a “transparent” background.
  • Need higher resolution for a print product? Contact Branson Moore at eb@unc.edu.
blue and black badge

Blue and Black Badge


white badge

White Badge


black badge

Black Badge


Wordmark

The wordmark is available in horizontal and vertical formats.

  • PNG: Use for web and video. These files have a “transparent” background.
  • Need higher resolution for a print product? Contact Branson Moore at eb@unc.edu.

Horizontal

horizontal wordmark in blue and black

Blue and Black Wordmark


horizontal wordmark in white

White Wordmark


horizontal wordmark in black

Black Wordmark


Vertical

vertical wordmark in blue and black

Blue and Black Wordmark


vertical wordmark in white

White Wordmark


vertical wordmark in black

Black Wordmark