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Introduction to Focus Groups

November 29 @ 9:00 am - 4:30 pm

Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics of focus groups supplemented with real examples and hands-on practice will highlight the most appropriate uses of focus groups, moderating focus groups, developing interview questions, analyzing and using results, as well as reporting findings. Please register online.

This presentation will be lead by Emily Geisen, survey methodologist at RTI International.

This event is sponsored by the Odum Institute.

Please contact Jill Stevens with any questions.