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Introduction to Focus Groups

January 23, 2020 @ 9:00 am - 4:30 pm

Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics of focus groups supplemented with real examples and hands-on practice will highlight the most appropriate uses of focus groups, moderating focus groups, developing interview questions, analyzing and using results, as well as reporting findings.

Registration required.

Location

Room 219 Davis Library
208 Raleigh St.
Chapel Hill, NC 27514 United States
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