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Usability Testing in Survey Research
February 7, 2020 @ 9:00 am - 4:30 pm
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Usability testing allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. Not all design guidelines work equally well for all surveys and all survey populations. Capabilities of computerized surveys are constantly emerging. It is critical for researchers to have the necessary tools to evaluate, test, and modify surveys to incorporate user-centered design in an iterative method as part of the survey pretesting process.
