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Usability Testing in Survey Research
March 29, 2022 @ 9:00 am - 1:00 pm
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Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options but may be unable to select their answer accurately on the small screen of a smartphone. For more information, please see the course website.