Crisis Communications: A Webinar With Mark R. Weaver, JD, MPA

Mark R. Weaver, JD, MPA

Facing the news media can be nerve-racking even under the best conditions. Now imagine yourself in a crisis or emergency situation facing hostile reporters who want answers to their tough questions. What do you do? What do you say?

Learn the basics of news media and the rules of engagement (what you should and shouldn’t say). Get tips for composing an effective message and compiling a plan to advance that message using earned media tactics such as print, radio, TV and social media.

By the end of the session, you’ll not only have a much better idea of what it feels like to face the media, especially in a crisis communication situation, you’ll have a summary of specific takeaway points to help you face a crisis communications situation in real life.

Presenter Mark Weaver, JD, MPA will lead the group through an interactive lecture and simulations in the art of dealing with the media, especially in a crisis or emergency situation.

Date and Time

The webinar will be held via Zoom on Monday, January 23 at 10-11:30 a.m.


This webinar is open to all local health department staff in North Carolina and all North Carolina Division of Public Health staff.

Cost and Sponsors

This webinar is supported through a contract to the North Carolina Institute for Public Health from the North Carolina Division of Public Health as part of the American Rescue Plan Act (ARPA) Public Health Workforce Development Initiative investment in North Carolina’s public health workforce. Participants will not be charged a registration fee.


Register for the webinar.


Mark R. Weaver, JD, MPA
Owner, Communications Counsel, Inc.
Adjunct Professor, UNC-Chapel Hill School of Government

Mark Weaver is a crisis communications expert with three decades of experience advising clients in more than 30 states and at the highest levels of national government and major corporations. He counsels public and private sector clients on crisis communications, executive speech coaching and news media relations. NBC News in Charlotte, North Carolina called Mr. Weaver “one of the nation’s foremost experts in crisis communications.”

Mr. Weaver is the author of the acclaimed book A Wordsmith’s Work, which offers effective strategies for crisis communications and powerful persuasion.

An experienced litigator, Mr. Weaver served as the deputy attorney general of Ohio. He taught media law at The Ohio State University College of Law and is now an adjunct professor at the School of Government at the University of North Carolina at Chapel Hill. He regularly lectures to audiences around the country on a wide variety of communications topics.

He has been interviewed by every major news outlet in the nation, including 60 Minutes, Nightline, ABC, NBC, CBS, CNN, MSNBC, Fox News, the New York Times, the Washington Post and the Associated Press. His opinion columns appear in major newspapers and media outlets, including USA Today and Newsweek.

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