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Designing Web Surveys
February 27 @ 9:00 am - 4:30 pm
The focus of this course is on the design of web survey instruments, appropriate choice and design of input tools, address layout and formatting of the instrument, including alignment of questions and response options, typeface, background color, the design of grids or matrix questions, as well as the design implications of browser-based mobile web surveys. The course will not address the technical aspects of web survey implementation, question-wording, sampling or recruitment issues.