Cognitive Interviewing: A Hands-On Approach

This short course will cover the basic activities involved in arranging a cognitive testing project and will focus on the specifics of how to conduct verbal probing. The course also will focus on the application and practice of cognitive interviewing techniques; it aims to provide a working familiarity with cognitive techniques so that students will be able to begin conducting cognitive interviews on their own.

Gordon Willis is a questionnaire design and pretesting specialist with affiliations at the National Institutes of Health, the Uniformed Services University of the Health Sciences and the University of Maryland.

Please contact Jill Stevens, jill_stevens@unc.edu, if you have any questions.