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Cognitive Interviewing: A Hands-On Approach

September 4 @ 9:00 am - 4:30 pm

Cognitive interviewing has become a very popular method for pretesting and evaluating survey questionnaires. The current approach favored by Federal laboratories and private research institutions mainly emphasizes the use of intensive verbal probes that are administered by specially trained interviewers to volunteer respondents, often in a laboratory environment, to delve into the cognitive and socio-cultural processes associated with answering survey questions.

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Room 219 Davis Library
208 Raleigh St.
Chapel Hill, NC 27514 United States
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