Study finds menthol cigarette marketing targets African-Americans
August 31, 2018 It may seem surprising that more than 80 percent of African-American smokers use menthol cigarettes – compared to just 29 percent of white smokers – until you learn more about how cigarette companies market their products. A new study led by UNC researchers has reported that the leading menthol brand has a unique pattern of targeting their marketing to African-Americans.