Category
Health Behavior Research

‘100% Vitamin C’ marketing claims increase appeal of sugary fruit drinks

March 24, 2020
Sugar-sweetened beverages are a major factor in the obesity epidemic among both children and adults, and fruit-flavored drinks with added sugar are by far the most popular variety of these among children. In a new study, UNC researchers examine how adding vitamin claims, fruit images and health warnings to the labels of fruit drinks affected consumers’ perceptions.