Johanna Birckmayer, PhD

Adjunct Associate Professor
Department of Health Behavior
Department of Health Behavior
302 Rosenau Hall
CB #7440
Chapel Hill, NC 27599


Dr. Birckmayer's work, both domestic and global, focuses on exploring and improving the connection between data and evidence and effective policy and program. She is currently on secondment to Bloomberg Philanthropies from Vital Strategies, overseeing efforts to assist low-and middle-income countries implement effective tobacco tax policies.

Jo has supported international efforts to advocate for effective tobacco policies using data and evidence. Domestically, she has advised states on how to use data to improve the effectiveness of alcohol, tobacco and illicit drug prevention systems and to evaluate health programs. She also spent six years in West Africa implementing and evaluating child survival projects.

Jo’s research has focused on policy evaluation and the development of logic models to guide prevention practice and evaluation.


  • PhD, Health Policy, Harvard University, 1999
  • MPH, Health Behavior and Health Education, University of North Carolina at Chapel Hill, 1992
  • BA, Psychology, Cornell University, 1983