Gene Pinder, MSJ

Adjunct Assistant Professor Health Policy and Management

T:(919) 578-5712

Gene Pinder currently teaches marketing and communications for health leaders in the DrPH program. He is also the director of marketing for MedAptus, a healthcare IT company specializing in charge capture, patient assignment and secure text messaging technology. His responsibilities for MedAptus include strategic marketing, branding, digital marketing, lead generation, public and media relations. Prior to that position, he was director of marketing and Communications for NC State University's Centennial Campus.

Pinder has also been the director of marketing and communications for the School’s Department of Health Policy and Management, where he was responsible for marketing the executive master's program. In addition, he founded and managed a market research firm, was senior marketing and communications executive for two tech startup companies, and was a senior marketing and communications professional for several not-for-profit organizations. He also has experience as a sales executive for a financial services and was a broadcast journalist for three television stations.

Representative Courses

HPM 962 - Marketing and Public Relations for Health Leaders | Syllabus


BGS, General Studies, University of Kansas, 1974

MSJ, Integrated Marketing Communications, Northwestern University, 1983