Gillings School Directory

Gene Pinder, MSJ

Gene Pinder, MSJ

Adjunct Assistant Professor
Department of Health Policy and Management
Gene Pinder currently teaches strategic marketing and communications for health leaders in the DrPH program. He is also the Director of Marketing for the Environmental Research & Education Foundation, where he directs the strategic marketing, digital marketing, and strategic communications for the non-profit organization. Prior to that role, he oversaw the marketing for a cloud-based healthcare software company. He also directed the marketing efforts of Centennial Campus, NC State’s premier research campus, where he worked with colleagues to foster relationships with corporate, governmental and non-profit partners.

In addition to those roles, Pinder has led the marketing and communications efforts at several other universities and he oversaw the marketing communications efforts for two of the largest educational and tourism facilities in the Southeast.

He has also founded and managed his own market research firm, was the senior marketing executive for two technology startup companies, and he was a broadcast journalist at three television stations, where he was both a reporter and assignment editor.

He holds his master’s degree in journalism from the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, and he received his bachelor’s degree in general studies from the University of Kansas.

Representative Courses

HPM 962 - Marketing and Public Relations for Health Leaders


BGS, General Studies, University of Kansas, 1974

MSJ, Integrated Marketing Communications, Northwestern University, 1983

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