Diane Bloom, PhD

Adjunct Assistant Professor
Department Health Policy and Management


Diane Bloom, a qualitative researcher from Chapel Hill, NC, specializes in project planning and in conducting and analyzing in-depth interviews and focus groups.  As owner of InFocus Research, she works closely with clients, as part of their team, to find innovative solutions based on the insights, perceptions and behaviors of their target audiences.

Diane’s qualitative research spans a variety of respondents and topic areas. Her work ranges from evaluating and pretesting messages and materials to exploring factors influencing state legislators’ decision-making on tobacco control, to analyzing the way the public perceives risk.

Diane has taught Qualitative Research Methods to doctoral students at the School of Public Health at the University of North Carolina at Chapel Hill, and she holds training workshops around the country on how to plan and conduct successful focus group and in-depth interview projects.


  • BA, Spanish, Arcadia University
  • MA, Education, Supervision and Curriculum, University of Maryland
  • MPH, Health Policy and Administration, University of North Carolina at Chapel Hill MPH
  • PhD, Human Development and Psychology, University of Maryland