Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. This course, taught by Emily Geisen, MS, usability lab manager at RTI International and adjunct professor at the Odum Institute at UNC-Chapel Hill, is an overview of the basics of focus groups supplemented with real examples and hands-on practice will highlight the most appropriate uses. This course will be taught in Davis Library room 219.
Please contact Jill Stevens, email@example.com, if you have any questions.
This event is sponsored by the Odum Institute.