Dean’s Lecture Series features Dan Ariely on March 26
| March 17, 2010 | |
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Why does a five-cent aspirin not ease a headache when a 50-cent aspirin will?
That is one of many questions Dan Ariely, PhD, addresses with humor and insight in his 2009 book, Predictably Irrational: The Hidden Forces that Shape Our Decisions.
Dr. Dan Ariely
Ariely will bring his wit and unique observations to the lecture, “Predictably Irrational,” on March 26 at 10 a.m. in Rosenau Hall’s auditorium. The talk is part of the UNC Gillings School of Global Public Health’s 2010 Dean’s Lecture Series. A reception will follow the event. Born in New York and reared in Israel, Ariely earned a bachelor’s degree in psychology from Tel Aviv University, master’s and doctoral degrees in cognitive psychology from The University of North Carolina at Chapel Hill and a doctorate in business administration from Duke University.
Ariely is James B. Duke Professor of Behavioral Economics at Duke University’s Fuqua School of Business, Center for Cognitive Neuroscience and Department of Economics and senior fellow at Duke’s Kenan Institute for Ethics. He is currently working on a new book titled Dining Without Crumbs: The Art of Eating Over the Sink.
Registration and more information are available online.
Note: Webcasts of this and other School events are available online.
UNC Gillings School of Global Public Health contact: Ramona DuBose, director of communications, (919) 966-7467 or ramona_dubose@unc.edu.
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