Gene Pinder, MSJ
Adjunct Assistant Professor
Department of Health Policy and Management
About
Gene Pinder currently teaches strategic marketing and communications for health leaders in the DrPH program. He has led strategic marketing and communications efforts for non-profit, university departments and divisions, and supply chain and healthcare software companies that have included campaigns and activities in targeting, positioning, branding, advertising, public and media relations, crisis communications, internal and external communications, market research, and graphic design. He also founded a market research firm, where he directed quantitative and qualitative studies in pricing, new product development, brand awareness, and competitive intelligence.He holds his master’s degree in journalism from the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, and he received his bachelor’s degree in general studies from the University of Kansas.
Representative Courses
HPM 962 - Marketing and Public Relations for Health Leaders
Education
- BGS, General Studies, University of Kansas, 1974
- MSJ, Integrated Marketing Communications, Northwestern University, 1983
